Marketing Cooperation in Automotive Strategic Alliances-Reference-Cited by-同舟云学术

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Marketing Cooperation in Automotive Strategic Alliances

Published:1998-06-06 Issue:3 Volume:4 Page:43-74
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Andersson Per,Nyberg Anna

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference36 articles.

1. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

2. Organizing Successful Co-Marketing Alliances

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis;Industrial Marketing Management;2020-07

2. The dark side of coopetition: when collaborating with competitors is harmful for company performance;Journal of Business & Industrial Marketing;2019-09-30

3. The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from theJournal of Business-to-Business Marketing;Journal of Business-to-Business Marketing;2008-05-23

4. NARRATIVES AND CASE PROCESS RESEARCH;Evaluating Marketing Actions and Outcomes

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