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Risk Avoidance versus Risk Reduction

Published:2004-01-01 Issue:3 Volume:21 Page:79-106
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Hopkins Christopher D.¹,Tanner John F.²,Raymond Mary Anne¹

Affiliation:

1. Department of Marketing, College of Business and Behavioral Science, Clemson University, Box 341325, Clemson, SC, 29634-1325, USA

2. Department of Marketing, Hankamer School of Business, Baylor University, 5th and Speich Street, Waco, TX, 76798-8002, USA

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

https://www.tandfonline.com/doi/pdf/10.1300/J026v21n03_05

Reference43 articles.

1. Perceived Behavioral Control, Self-Efficacy, Locus of Control, and the Theory of Planned Behavior1

2. Generalizing Behavioral Findings Across Times, Samples, and Measures: A Study of Condom Use1

3. Theories of reasoned action and planned behavior as models of condom use: A meta-analysis.

4. Values and Virtue

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Comparison of comprehensive and abstinence-only sexuality education in young African American adolescents;Journal of Adolescence;2017-12

2. The Gods can help: exploring the effect of religiosity on youth risk-taking behavior in Indonesia;International Journal of Nonprofit and Voluntary Sector Marketing;2016-07-14

3. THE IMPACT OF HIV EDUCATION ON BEHAVIOR AMONG YOUTHS: A PROPENSITY SCORE MATCHING APPROACH;Contemporary Economic Policy;2012-05-08

4. Segmenting Leisure Travelers by Risk Reduction Strategies;Journal of Travel & Tourism Marketing;2011-11

5. Sensation Seekers as a Healthcare Marketing Metasegment;Health Marketing Quarterly;2010-02-10

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