TEKNOLOJİ KABUL MODELİ (TKM)’NİN KÖKENLERİNE İLİŞKİN LİTERATÜRÜN BİBLİYOMETRİK ANALİZİ VE TKM’YE PAZARLAMA YÖNLÜ BİR YAKLAŞIM

Abstract

This study aims to visually present the bibliometric data sources related to the origin of TAM as a result of the literature review by running the VOSviewer visual mapping technique. The bibliometric data sources obtained, the selected studies and the citation counts of these studies are for the researchers who contributed to TAM, the theoretical foundations of TAM, the key components of TAM, and the application areas of TAM. The PRISMA 2009 Flow Diagram was used for a systematic literature review. Many studies published from 1985, when the original TAM was introduced, to 2008, when TAM 3 was introduced, contributed to the development of TAM, and most of these studies have over one thousand citation counts. Fred D. Davis and/or Viswanath Venkatesh have co-authored with some of the researchers contributing to TAM. The theoretical foundations of TAM are based on many more theories/models in addition to the theory of reasoned action. In addition to the two key components of ease of use and usefulness, TAM has other key components. Finally, management information technology, management information systems, and computer technology are areas where TAM is applied. Explanations are provided in this present study with a marketing-sided approach to the application areas of TAM.