Digital Communication and Tourism: Analysis of Tourism Websites in the Municipality of Machadinho-RS [Brazil]

Abstract

The large amount of information available on the Internet has increased demand from visitors, causing tourism management to develop new communication strategies to attract tourists. One involves sites to publicize attractions, arouse interest and strengthen the relationship with your target audience. In this context, the present study analyzes the tourist sites in the municipality of Machadinho-RS [Brazil], looking at the information available to tourists, to verify their efficiency. To achieve this objective, an exploratory research of a descriptive character was carried out, with a qualitative approach, using, for data collection, a research instrument adapted from Tomikawa (2009). Among the results of the analysis, structural flaws and the lack of information that could give the visitor a complete view of the possibilities of being found at the destination were evidenced, transmitting security and arousing interest in the visitation.