A debate has emerged recently about the role of information in environmental politics. Much of this debate has focused on the emergence and effectiveness of product eco-labels and corporate sustainability ratings as a new form of environmental governance. “Information optimists” believe that the provision of information can be an effective strategy to protect the environment, while “information pessimists” are concerned that information-based approaches serve as a distraction from more effective forms of governance that rely on the rule of law. This book advances a third position of “information realism,” which acknowledges both the contributions and limitations of information -based governance initiatives. It asserts that these initiatives must develop into more mature governance initiatives for them to overcome their current weaknesses and produce long-lasting and substantial environmental benefits.
The book uses a series of in-depth case studies and an original dataset on 245 cases of environmental certifications and ratings to discuss their contributions and limitations and highlight their best and worst practices. These include programs such as ENERGY STAR and USDA Organic, the Sustainable Forestry Initiative and the Forest Stewardship Council, and LEED and Green Globes. Each chapter is organized around a different component of the information value chain that is at the heart of these initiatives, and applies concepts such as legitimacy, validity, and usability to analyze how they are both constructed and perceived. The book concludes with a set of recommendations for policymakers, designers and users of these initiatives that can improve their long-term effectiveness as a form of environmental governance.