INTELLECTUAL POTENTIAL MANAGEMENT IN FORMING STRATEGIC PARTNERSHIP OF SCIENCE-BUSINESS-EDUCATION

Abstract

The purpose of the paper is to identify the components of the enterprise intellectual potential, which are promising areas of intellectual potential management that is the basis of a strategic partnership between business, science and education in the brewing industry of Ukraine. The novelty of the research is represented by the created theoretical model disclosing the specific advantages of such partnership for business, science and education in the context of intellectual potential management. The object of the scientific research is the process of the intellectual potential management and its role in forming strategic partnership of science-business-education. The research method includes the method of structural-logical analysis, the method of analysis and synthesis, the method of comparative analysis, statistical data and information analysis etc. The proposed algorithm for estimating the enterprise intellectual potential at the appropriate level of management includes ten stages, performing of which allows to get the calculated use level of the intellectual potential and its components: 1) providing the definition of generalized components of the enterprise’s potential and its important subspecies; 2) selecting and calculating the list of the indicators for defining the relative efficiency; 3) calculating the relative coefficients’ values for each enterprise considering average values in dependence of the type of activity; 4) aligning the contribution of the each subspecies of the potential; 5) calculating the efficiency coefficient of the consolidated relative use for each subspecies; 6) rationing the consolidated relative efficiency coefficient depending on their product; 7) calculating the potential share of each subspecies in the total value; 8) redistributing the obtained results by the components of the potential; 9) calculating the realized value of intellectual potential; 10) calculating the use level of intellectual potential and its components. The research is based on the Ukrainian brewing industry’s data for the period of 2016-2019. The obtained results highlight the most problematic components of the intellectual resources of the brewing companies in Ukraine such as "human resources", "technological resources" and "management resources". These components are recommended to be considered as the most promising areas of the intellectual potential development of the brewing enterprises in strategic partnership with educational and scientific institutions. The practical value of the proposed instruments for the brewing enterprises is in the use of the adapted graphanalytical model, which gives the opportunity to assess the structural components of intellectual potential of the enterprise and define the strategic directions of perspective partnership.