Author:
Dos Santos Di Mattia Vanessa,Ramos Rodríguez Maria Daniella,Pérez-Acosta Andrés M.
Publisher
Universidad Pontificia Bolivariana
Reference75 articles.
1. 1. Aaker, D. A. (1991). Brand equity. New York: Simon & Schuster.
2. The brand relationship spectrum: The key to the brand architecture challenge;Aaker;California Management Review,2000
3. When good brands do bad;Aaker;Journal of Consumer Research,2004
4. 4. Abrahamson, E., & Fairchild, G. (1999). Management fashion: Lifecycles, triggers, and collective learning processes. Administrative Science Quarterly, 44(4), 708-740. DOI: 10.2307/2667053
5. 5. Achar, C., So, J., Agrawal, N. & Duhachek, A. (2016). What we feel and why we buy: the influence of emotions on consumer decision-making. Current Opinion in Psychology, 10, 166-170. DOI: https://doi.org/10.1016/j.copsyc.2016.01.009
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献