Enhancing Sales Determination for Coffee Shop Packages through Associated Data Mining: Leveraging the FP-Growth Algorithm

Author:

Wahyuningsih Wahyuningsih,Prasetyaningrum Putri Taqwa

Abstract

The coffee shop business offers a diverse range of coffee and food options. However, customers often experience delays during transactions due to the extensive selection of menu items and combinations. This inconvenience not only discomforts new customers but also hampers their likelihood of returning, potentially impacting the overall business turnover. To address this issue, this study aims to establish association rules by combining the least and most popular menu items for the upcoming month. These rules will serve as a guideline for creating shopping packages that streamline the decision-making process. The FP-Growth algorithm is employed to analyze sales transaction data from January to March 2023, comprising 2,336 transactions in .csv format. Among the generated association rules, two rules stand out with the highest support and confidence values. The first rule exhibits a support value of 0.3% and a confidence of 70.0%, while the second rule showcases a support value of 0.4% and a confidence of 69.2%. By considering these two rules alongside the existing menu options, coffee shop owners can effectively curate shopping packages that cater to customer preferences. It is anticipated that these packages will elevate the quality of service, attract a greater number of customers, and subsequently enhance the overall business turnover.

Publisher

Asosiasi Perguruan Tinggi Informatika dan Komputer (APTIKOM) Sumsel

Subject

General Medicine,General Chemistry

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Student Individual Inventory: Discovering Patterns and Associations using Apriori and FP-growth;Proceedings of the 2024 10th International Conference on Education and Training Technologies;2024-04-11

2. Recommendation System for Retail Business Using Customer Segmentation: Case Study of Tuenjai Company in Surat Thani, Thailand;2024 16th International Conference on Knowledge and Smart Technology (KST);2024-02-28

3. Predictive Modeling for Restaurant Menu Customization: An FP-Growth Algorithm-Based Solution;2024 IEEE International Students' Conference on Electrical, Electronics and Computer Science (SCEECS);2024-02-24

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