Moderating Role of Artificial Intelligence Between Leadership Skills and Business Continuity

Abstract

Purpose: The objective of the study is to identify the moderating role of artificial intelligence between leadership skills and business continuity.   Theoretical framework: For the said purpose the underpinning support of the concept combination theory has been used to develop the framework of the study and artificial intelligence as a moderator is the main theoretical contribution of the study. The reliability and validity of the instrument was analyzed followed by Partial Least Square Structural Equation Modelling to test the framework of the study.   Design/methodology/approach: For the said purpose the data from 384 respondents was collected through simple random sampling. The questionnaires were adopted based on prior studies and was analyzed using 7-point Likert Scale representing 1 as strongly disagree and 7 as strongly Agree. The data was collected during 2021.   Findings:  The findings revealed that Artificial Intelligence and Leadership Skills both have a significant impact over Business Continuity. Moreover, the findings confirmed the moderating role of artificial intelligence over the relationship between leadership skills and business continuity.   Research, Practical & Social implications:  The study enriched the concept combination theory by confirming the moderating role of artificial intelligence. The findings are significant for the leaders and the organizations that in the current era artificial intelligence is the need of the time and organizations can maintain their sustainability with the help of artificial intelligence.   Originality/value: The study opened the horizons for new research by confirming the need for other factors that may compliment the leadership skills for the growth and continuity of the businesses.