The Impact of Supply Chain Management Practices on Competitive Advantage: The Moderating Role of Big Data Analytics

Abstract

Purpose: The current study aims to investigate the moderating role of Big Data Analytics (BDA) on the relationship between supply chain management practices (SCMPs) and the competitive advantage (CA) in the Jordanian manufacturing firms.   Design/methodology/approach:  Quantitative method was used to collect data from 156 Jordanian manufacturing companies. And hierarchical linear multiple regression using SPSS technique was used to test the study hypotheses.   Findings: The results show significant positive impact of SCMPs on CA. Specifically, a significant positive impact is found between information quality (IQ), and information sharing (ISh) on CA. However, strategic supplier partnership (SSP), and customer relationship management (CRM) had no impact on CA. However, the study found that BDA does not enhance the impact of SCMPs on CA.   Research, Practical & Social implications: This study provides an inventory of knowledge about the reality of BDA and its moderating role on the relationship between SCMPs and CA, which contributes to enriching the library in overall and Jordanian in specific in this subject.   Originality/value: This paper is one of the first papers in the Jordanian context to address the moderating effect of BDA between SCMPs and CA.