Evaluating the Bachelor of Public Administration Program Objectives Through Importance-Performance Analysis: A Business Model Approach

Abstract

Purpose: This study aims to evaluate stakeholder perceptions of the Bachelor of Public Administration Program of Cagayan State University in the Philippines by examining their level of awareness, understanding, acceptability, and the program's importance-performance alignment.   Methodology: A quantitative approach, including questionnaire and Importance-Performance Analysis (IPA), was employed to gather data from a diverse group of stakeholders, such as students, faculty, employers, and community members.   Findings: Overall, the findings indicated high levels of awareness, understanding, and acceptability of the program objectives among stakeholders. The IPA revealed that the program performs well in several key areas, including management skills and understanding the fundamentals of good governance. However, the study identified opportunities for improvement, particularly in emphasizing the importance of ethical values and enhancing performance in high-importance objectives, such as accountability, nationalism, and sustainability.   Implications: Based on the findings, the study recommends that the university enhance communication and awareness of the program objectives, reassess resource allocation to prioritize high-importance objectives, and implement strategies to improve performance in areas where gaps were identified. Additionally, the university should maintain its focus on high-performing objectives and periodically reassess the program's alignment with stakeholder expectations.   Value: By implementing these recommendations, the Bachelor of Public Administration program can further improve its effectiveness in meeting stakeholder needs and expectations, ultimately providing a more valuable and relevant education for future public administrators.