Conceptual foundations for the functioning of the consumer market

Abstract

The article is devoted to clarifying the conceptual basis for the development of the consumer market, taking into account the specifics of the current stage of social relations. The authors claim that the interconnections of participants in this market should be built on the principles of efficiency and social justice and be intended on improving the performance of the national economy. The essence of understanding these principles from the point of view of target priorities of activity of suppliers of consumer goods, subjects of trade, the enterprises of real sector of economy which are not directly involved in manufacture of consumer goods, and also activity of financial and credit institutions, the state and interests of the end buyer is opened. The purpose and objectives of the consumer market and the tools for their implementation are outlined. Special emphasis is placed on the importance of price regulation measures and the need for them to comply with the principles of efficiency and social justice. The most important factors of personal consumption goods pricing are considered: supply and demand balance, production and sales costs, consumer value, availability of warehouse stocks, state of the monetary sphere, growth of the global economic integration, application of economic sanctions and competition level. The conclusion was drawn that it is advisable to take a comprehensive approach to studying the stated topics.