Consciousness Toward Environmental Sustainability, Tourism Education and the Dunning‐Kruger Effect

Abstract

Attending to the challenges to tackle environmental sustainability concerns is a major issue in today's tourism industry. What is more, tourism education has the ability to positively influence tomorrow's workforce by educating them about environmental sustainability. It should be considered a focus area and key component when developing undergraduate tourism management programs. The study aims to examine the correlation between factors of knowledge, attitude, behavioral control, and intention toward environmental sustainability using the year of study as a moderator. A sample of 785 undergraduate students was used to statistically assess the relationship and develop a conceptual model as a basis to discuss the empirical results. The article concludes by presenting implications for educators, policymakers, and higher education institutions.