Affiliation:
1. Van Lang University, Faculty of Commerce and Business Administration, Ho Chi Minh City, Vietnam
Abstract
The growing importance of agility in any business process is universally accepted and extensively investigated in different disciplines. However, lacking empirical pieces of evidence for the suggested theoretical framework of agility hinders its application in the
practices. Thus, this study attempts to address this issue by empirically
testing a framework of customer agility’s antecedents and consequences using
the tourism industry context. The framework is tested on data collected from
231 Small and Medium Enterprises (SMEs) in the tourism industry in Vietnam and
analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM).
Findings suggest that not all attributes of customer agility exert positive
impacts on the firm’s performance and human factors are posited as the most
important antecedents for organizational agility. A number of practical
implications are also suggested from the research findings
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Cited by
8 articles.
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