The Role of Organizational Innovativeness and Size on Information and Communication Technology (ICT) Adoption During COVID-19

Abstract

This research aims to advance the understanding of the moderating effect of organizational innovativeness (OI) and organizational size on the relationship between Information and Communication Technologies (ICTs) adoption and the technological, organizational, and environmental elements of the Technology- Organization- Environment theoretical framework (TOE) in the hospitality industry during the pandemic. A sample of 502 hotel owners and managers in Greece participated in the e-survey. The results indicated that OI has a moderating effect on the relationship between ICTs and the technology readiness of the hotel. In addition, concerning the size of the hotel, small hotels with 11-50 employees are a moderator on the adoption of ICTs within the environmental uncertainty of the COVID-19 outbreak. Theoretical and practical implications of the outcomes are discussed in this study.