A Study on the Localization of College English Teaching in the Context of English as a Lingua Franca

Author:

Zhou Guanqiong

Abstract

<p align="justify">In the context of English as a Lingua Franca, the localization of College English teaching has become an inevitable trend, which requires the teachers to reform the traditional teaching modes and adopt the localized teaching methods. Strategies can be taken to form localized teaching features by integrating the localized content into teaching and fostering the consciousness of localization. Great importance should be attached to college students’ acquiring of Chinese culture and cross-cultural communication ability to enhance their sense of cultural confidence and national pride in college English teaching.</p>

Publisher

Universe Scientific Publishing Pte. Ltd.

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