Short Video Strategy Analysis from the Self-Media Industry—Taking ByteDance Company as an Example

Abstract

<p>In today’s smart Internet era, self-media as an emerging industry uses short video to affect people in many ways. In perspective of short video, this article takes ByteDance company as an example to analyze the status of short video mode combined with its own advantages and disadvantages, and it will further study the problems in the development of self-media. At the same time, it puts forward corresponding strategies to provide a reference for corporate strategy formulation.</p>