Decision Making in Reference to Model of Marketing Predictive Analytics – Theory and Practice-Reference-Cited by-同舟云学术

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Decision Making in Reference to Model of Marketing Predictive Analytics – Theory and Practice

Published:2014-03-15 Issue:1 Volume:22 Page:60-69
ISSN:2084-3356
Container-title:Management and Business Administration. Central Europe
language:
Short-container-title:MBA. CE

Author:

Tarka Piotr,Łobiński Maciej

Publisher

Kozminski University

Subject

General Engineering

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Application of semantic analysis in strategic marketing using the mind map tool;Tyumen State University Herald. Social, Economic, and Law Research;2024-04-26

2. Approach to Choosing Communication Strategies of Social Projects Based on Indistinct Liguistic Method;Vestnik of the Plekhanov Russian University of Economics;2024-01-26

3. The Crystal Ball of Marketing: How Predictive Analytics is Reshaping the Industry?;2023 Second International Conference On Smart Technologies For Smart Nation (SmartTechCon);2023-08-18

4. The bright side of consumers’ opinions of improving reverse logistics decisions: a social media analytic framework;International Journal of Logistics Research and Applications;2020-11-19

5. Avoid being the Turkey: How big data analytics changes the game of strategy in times of ambiguity and uncertainty;Long Range Planning;2019-10

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