CREATING SUSTAINABILITY NATURAL TOURISM DESTINATION

Abstract

Indonesia have many beautiful natural view but there are still a lot of un explore and unnoticed natural tourism destination to be discovered. That has potential for tourism. There are several natural tourism destination that already well-known, such as Bali, Bintan or Raja Ampat, but still have more natural tourism destination still have original a very view and not really noted. In this research, Sawarna Beach chosen as a research location. Sawarna Beach is very beautiful beach with various coastal characteristics. This beach has a complex and unique physiography, morphology and geological setting. The geological wealth of Sawarna coast can be a tremendous asset for tourism. This location has an outstanding potential to become a favorite tourist destination, given the natural beauty displayed. Sampling method used purposively method, data were collected by direct observations and interview, then the data were analyzed descriptively. The physical condition of the Sarwana Beach area is still not polluted, considering that the physical characteristics of the water on these areas are still below the threshold. The socio-economic conditions of the people in the Bayah area needs to be improved. The development itself is provide tourism services from the community is low considering that tourism development in this region is low. Lodging facilities have begun to develop but are limited to lodging, there are no hotels. The restaurants are limited to small restaurants that are not well organized. Local government efforts to organize natural tourism areas only need to be increased and carried out comprehensively. Efforts to make Sawarna Beach as a sustainable tourist de stinations can be achieved with the joint efforts of all parties including the community, government and academia.