TELL ME WHO YOU ARE AND I WILL TELL YOU WHERE TO GO: EXAMINING THE ROLE OF BIG FIVE PERSONALITY IN SOFT-ADVENTURE TRAVELING TYPE

Abstract

When choosing travelling activities, individuals have the freedom to choose what type of travelling they are interested in, i n this case, the interest is thought to tend to reflect and be influenced by personality. This study aims to look at the role of trait big five personalities on the tendency of individual interest in soft-adventure travel by using a quantitative approach and multiple- egression methods. The sample involved was 1558 Indonesian citizens who were at least 18 years old and liked travelling activities that were taken using purposive sampling techniques. Measurements in this study use the Big Five Inventory 44 item. The results showed that the big five personalities had a simultaneous role in the tendency of soft-adventure interest and partially the traits that had a role were conscientiousness, extraversion and agreeableness.