The Influence of Personality Traits on Mobile Phone Application Preferences

Abstract

Understanding mobile phone users' preferences and behavior is essential for the commercial success of new application development. This study aims to enhance this understanding by identifying the personality traits associated with smart phone application use. Multiple regressions were used to analyze results from a sample of 233 participants. Consistent with recent personality research, we found that the "Big Five" personality dimensions are related to the application of smartphone technology. Extroverted individuals reported greater importance on gaming applications, but they viewed productivity applications as less important. Also, neurotics placed greater importance on travel applications, while less conscientious people indicated that communication, productivity, and utilities applications were less important to them.