PROMOTİNG THE RESİLİENCE OF REFUGEES BY DEVELOPİNG THEİR DİGİTAL MARKETİNG SKİLLS

Abstract

Relevance: this study focuses on refugee adults' ability to hold on to life again by developing their resilience to cope with the difficulties they face during and after the migration process. Aim: the main aim of the study is to determine the impact of developing refugee adults' digital marketing skills on their personal resilience levels. For this purpose, six different programs in digital marketing were offered to the participants over a period of six months. In addition, activities to increase resilience were organized for the participants. Methods: The research was designed according to a mixed model. One-group pretest-posttest quasi-experimental design was used as a quantitative method, and the case study method was used as a qualitative research type. Results: according to the results, developing refugee adults' digital marketing skills was effective in increasing their personal resilience levels. However, no significant difference was observed depending on variables such as gender and age. Within the scope of resilience-building activities, the participants defined the closing doors as the professions they lost in their country of origin, while they interpreted the opening doors as being engaged in different jobs and language learning in their new country.   It was also found that individuals who were able to sense opportunities at an early stage contributed to the realization of these opportunities by other people.