Internet Strategy As An Opportunity And Challenge For Small And Medium-Sized Enterprises

Abstract

Small and medium-sized enterprises play a decisive role in increasing the competitiveness of the economy. The European Union strives to create a favorable business environment for them. Considering either Romania or Hungary, more than 94% of the entire corporate sector is made up of small and medium-sized enterprises. In our century, computer technology seeped into the Internet almost unnoticed. The innovations brought by computer technology have a great impact on businesses as well. The focus of the study is an (internet) strategy that provides new opportunities for small and medium-sized enterprises. Today, we can almost say that there is no separate "Internet strategy", just simply strategy, since computing technology is everywhere, it is difficult to separate it from sales, marketing and other company functions. The corporate strategy defines the company's (organization, enterprise) long-term (shorter-term, depending on market conditions) goals, the methods, tools, and opportunities necessary to achieve them, which determine its scope of operation. Related to this is the process of strategic planning, which considers, evaluates and decides on the programs and projects that must be implemented in order to achieve the set goals. The corporate strategy is the set of concepts that designate the company's long-term goals, allocate resources to the goals to the extent necessary to achieve them, determine the directions of development, and the framework for the realization of the goals. In a fortunate case, the strategy is based on the company's core values, it is in line with the company's mission, i.e. the mission, the company's self-definition in the present, and the company's vision, the company's future self-definition. The majority of company managers do not see the different cloud services as well-founded and risk-free enough to use them to meet the company's needs. In the study, we review the various cloud services, as well as their challenges and opportunities for small and medium-sized enterprises.