THE IMPACT OF E-COMMERCE ON OPERATIONAL COST EFFICIENCY IN MODERN BUSINESSES

Author:

Sharma KomalORCID

Abstract

This study explores the impact of e-commerce on operational cost efficiency in modern businesses. E-commerce platforms enhance cost savings through advanced inventory management, streamlined supply chain processes, and reduced overhead. Key findings include improved inventory control with real-time tracking, lower transportation costs via direct-to-consumer models, and significant savings on physical retail space expenses. Additionally, digital marketing strategies offer cost-effective advertising solutions. Challenges include the need for investment in IT infrastructure and cybersecurity. Strategic investments and continuous innovation are crucial for maximizing e-commerce benefits.

Publisher

Pinaki Technno

Reference30 articles.

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