Decision tree modelling of e-consumers’ preferences for internet marketing communication tools during browsing-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Decision tree modelling of e-consumers’ preferences for internet marketing communication tools during browsing

Published:2018-01-22 Issue:1 Volume:22 Page:206-221
ISSN:1212-3609
Container-title:E+M Ekonomie a Management
language:
Short-container-title:E+M

Author:

Sabaitytė Jolanta,Davidavičienė Vida,Straková Jarmila,Raudeliūnienė Jurgita

Publisher

Technical University of Liberec

Subject

Strategy and Management,General Economics, Econometrics and Finance,Business and International Management

Link

https://dspace.tul.cz/bitstream/handle/15240/151431/EM_1_2019_14.pdf?sequence=1&isAllowed=y

Cited by 19 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Real-time customer communication in e-commerce: improving customer experience, satisfaction and loyalty;International Scientific Conference „Business and Management“;2024-09-04

2. The consumer intention to use e-commerce applications in the post-pandemic era: a predictive approach study using a CHAID tree-based algorithm;European Journal of Management and Business Economics;2023-11-24

3. The Contribution of Digital Technology to the Forecasting of Supply Chain Development, in IT Products, Modeling and Simulation of the Problem;Forecasting;2022-11-29

4. A Big Data Technique for Internet Financial Risk Control;Mobile Information Systems;2022-07-15

5. ESSENTIAL FACTORS FOR BUILDING CUSTOMER RELATIONSHIPS ON FACEBOOK: EVIDENCE FROM THE CZECH REPUBLIC;E+M Ekonomie a Management;2022-06

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP