Author:
Tassi Philippe,Danard Nicolas,Audit Antoine
Subject
Marketing,Strategy and Management,General Materials Science,Media Technology
Cited by
2 articles.
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1. Toward a Larger Framework of the Generation Concept in Marketing;Recherche et Applications en Marketing (English Edition);2010-09
2. Pour un cadre élargi du concept de génération en marketing;Recherche et Applications en Marketing (French Edition);2010-09