Author:
Foucher Stéphane,Le Blanc Philippe,Morgensztern Armand,Vallaud Thierry
Subject
Marketing,Strategy and Management,General Materials Science,Media Technology
Cited by
2 articles.
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1. Analysis of effective recall in radio advertising;Journal of Communication Management;2022-02-01
2. Chapitre 15. La communication;Marketing stratégique et opérationnel;2016-06-29