Wind of Change: Overcoming Misinformation in New Jersey's Clean Energy Transition

Abstract

As the climate crisis advances, the need to transition from the fossil fuel economy to renewable sources of energy is becoming increasingly urgent. Thanks to climate leadership from the Murphy administration, New Jersey is poised to grow its renewable energy projects in an aggressive attempt to reach 100% clean energy by 2035. However, the state is currently facing pushback from local anti-offshore wind groups, such as Protect Our Coast, which actively disseminate false information about offshore wind (OSW) development and attempt to thwart NJ climate action. To address the growing threat of misinformation, New Jersey should build upon its existing climate education campaign and expand it to entire local communities. Allocating resources towards a dedicated public media campaign can effectively educate citizens and help dispel misinformation surrounding renewable energy initiatives, fostering greater support and understanding among New Jersey residents.