1. Roy N, Madhiwalla N, Pai SA. Drug promotional practices in Mumbai: A qualitative study. Indian J Med Ethics 2007;4:57-61. Available from http://www.issuesinmedicalethics.org/pdfs/152oa57.pdf [Last accessed on 2013 Sep 10].
2. Liebman M. Listen up, publishers say journal advertising sells! Med Marketing Media 2000;35:89-94.