Whether Present Era Demand Change in Pharmaceutical Promotional Ways to be More Eco- and Doctor-Friendly? An Observational Study-Reference-Cited by-同舟云学术

Whether Present Era Demand Change in Pharmaceutical Promotional Ways to be More Eco- and Doctor-Friendly? An Observational Study

Published:2024-06-07 Issue: Volume: Page:
ISSN:0976-4879
Container-title:Journal of Pharmacy and Bioallied Sciences
language:en
Short-container-title:

Author:

Chaudhury Spandana¹,Kuldeep G. B.²,Swati P.V.³,Lekshmi R. S.¹,Manohar Balaji⁴,Mahajan Akriti⁵,Duseja Shilpa⁶,Tiwari Rahul⁷

Affiliation:

1. Department of Respiratory Medicine, Dr. D. Y. Patil Medical College, Hospital and Research Centre, Dr. D.Y. Patil Vidyapeeth University, Pune, Maharashtra, India

2. Department of Hospital Administration, All India Institute of Medical Sciences, Rajkot, Gujarat, India

3. Department of Orthodontics and Dentofacial Orthopeadics, Dr. D. Y. Patil Dental College, Hospital and Research Centre, Dr. D.Y. Patil Vidyapeeth University, Pune, Maharashtra, India

4. Department of Periodontology, Kalinga Institute of Dental Sciences, KIIT Deemed to be University, Bhubaneshwar, Odisha, India

5. Oral Medicine and Radiology, Private Consultant, Jammu and Kashmir, India

6. Department of Periodontology, Narsinhbhai Patel Dental College and Hospital, Sankalchand Patel University, Visnagar, Gujarat, India

7. IIHMR Univeristy, Jaipur, Rajasthan, India

Abstract

ABSTRACT Aim: Pharmaceutical promotion is the principal aspect of the healthcare system. In this study, we aimed to portray the opinion of doctors and medical representatives (MRs) on conventional pharmaceutical ways (usage of promotional or educational paper materials and physician drug samples) for pharmaceutical promotion. Materials and Methods: In this cross-sectional observational study, data were collected from doctors and MRs across India using self-administered Google forms. Data were analyzed, and results were drawn. Results: A total of 314 doctors and 272 MRs participated in the study. As per 95.5% of doctors, continuing medical education (CME)/books/online information is the most common and convenient method to update medical knowledge, whereas 67.9% of MRs also think the same. Only 5.5% of doctors prefer paper material provided by pharmaceutical companies to update their knowledge. Most doctors say paper materials provided by pharmaceutical companies contribute less than 25% to product information, rather CME, books, and online information contribute significantly. MRs also think similarly. 66.2% of MRs agree that more than 25% of paper material gets wasted due to non-distribution. 73.2% of doctors and 75.4% of MRs agree that the use of paper materials for product promotion is not cost-effective, even if it contributes to deforestation. Only 51% of doctors use more than 50% of medical samples in patient care and only half of doctors and MRs think expired medical samples are disposed of correctly. 56.1% of doctors and 71.4% of MRs think a significant amount of medical samples are wasted and are hazardous to the environment. Conclusions: Both doctors and MRs are of the opinion that the conventional method of paper promotion, that is, paper material and drug samples, is not cost-effective and also not eco-friendly. Hence, need to rethink – is there a need to change with time?

Publisher

Medknow

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