An investigation into the antecedents of prepurchase online search

Author:

Wang Jingguo,Yang Zhiyong,Brocato E. Deanne

Funder

National Science Foundation

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference73 articles.

1. External search effort: an investigation across several product categories;Beatty;J. Consum. Res.,1987

2. Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods;Huang;J. Mark.,2009

3. On the depth and dynamics of online search behavior;Johnson;Manage. Sci.,2004

4. Relationship between uncertainty and patterns of pre-purchase consumer search in electronic markets;Lauraeus-Niinivaara;The 41 St Hawaii International Conference on System Sciences, IEEE,2008

5. Online consumer search depth: theories and new findings;Zhang;J. Manage. Info. Syst.,2006

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