Psychological paradox of game software trial-Reference-Cited by-同舟云学术

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Psychological paradox of game software trial

Published:2018-07 Issue:5 Volume:55 Page:608-620
ISSN:0378-7206
Container-title:Information & Management
language:en
Short-container-title:Information & Management

Author:

Yang Xue,Tan Chuan-Hoo,Li Yan,Teo Hock-Hai

Funder

National Natural Science Foundation of China

Qing Lan Project (Jiangsu, China)

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference64 articles.

1. Attitude formation from product trial: distinct roles of cognition and affect for hedonic and functional products;Kempf;Psychol. Market.,1999

2. Consumer processing of product trial and the influence of prior advertising: a structural modeling approach;Kempf;J. Market. Res.,1998

3. Diffusion of Innovations;Rogers,1995

4. The impact of brand equity and the hedonic level of products on consumer stock-out reactions;Sloot;J. Retail.,2005

5. Designing free software samples: a game theoretic approach;Faugere;Inf. Technol. Manage.,2007

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