Value co-creation between firms and customers: The role of big data-based cooperative assets

Author:

Xie Kang,Wu Yao,Xiao JinghuaORCID,Hu Qing

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference72 articles.

1. A service lens on value creation: marketing’s role in achieving strategic advantage;Bettencourt;Calif. Manage. Rev.,2014

2. Big data and its technical challenges;Jagadish;Commun. ACM.,2014

3. The impact of big data on your firms marketing communications: a framework for understanding the emerging marketing analytics industry;Jobs;Acad. Mark. Stud. J.,2015

4. A cubic framework for the chief data officer: succeeding in a world of big data;Yang;MIS Q. Exec.,2014

5. Big data, big risks;Clarke;Inf. Syst. J.,2016

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