Comments on Gordon Foxall: The marketing firm

Author:

Reed Phil

Publisher

Elsevier BV

Subject

Economics and Econometrics,Applied Psychology,Sociology and Political Science

Reference28 articles.

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2. Bonardi, C. (1988). Mechanisms of inhibitory discriminative control. Animal Learning and Behaviour, 16, 445–450

3. Carter, N. (1995). Increased theft as a side effect of sales promotion activities: An exploratory study. Journal of Business Psychology, 10, 57–64

4. Dinsmoor, J. A. (1983). Observing and conditioned reinforcement. Behavioral and Brain Sciences, 6, 693–728, Includes commentary

5. Fantino, E., & Case, D. A. (1993). The delay-reduction hypothesis: Effects of informative events on response rates and choice. Quarterly Journal of Experimental Psychology, 46B, 145–161

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