Firm efficiency, advertising and profitability: Theory and evidence

Author:

Chen Jihui,Waters George

Publisher

Elsevier BV

Subject

Economics and Econometrics,Finance

Reference32 articles.

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2. Relation of profit rate to industry concentration: American manufacturing, 1936–1940;Bain;Quarterly Journal of Economics,1951

3. The economic analysis of advertising;Bagwell,2007

4. Scale economies in statistical analyses of market power;Caves;Review of Economics and Statistics,1975

5. Rational ritual: Culture, coordination and common knowledge;Chwe,2001

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