TV commercials for prescription drugs: A discourse analytic perspective-Reference-Cited by-同舟云学术

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TV commercials for prescription drugs: A discourse analytic perspective

Published:2005-06 Issue:2 Volume:1 Page:158-184
ISSN:1551-7411
Container-title:Research in Social and Administrative Pharmacy
language:en
Short-container-title:Research in Social and Administrative Pharmacy

Author:

Glinert Lewis H.

Publisher

Elsevier BV

Subject

Pharmaceutical Science,Pharmacy

Reference86 articles.

1. Advertising as information;Nelson;J Polit Econ,1974

2. The effect of advertising on competition: a survey;Comanor;J Econ Lit,1979

3. The Discourse of Advertising;Cook,2001

4. The Language of Television Advertising;Geis,1982

5. Psychology of Reasoning: Form and Content;Wason,1972

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