Disease-specific direct-to-consumer advertising of pharmaceuticals: An examination of endorser type and gender effects on consumers' attitudes and behaviors-Reference-Cited by-同舟云学术

Disease-specific direct-to-consumer advertising of pharmaceuticals: An examination of endorser type and gender effects on consumers' attitudes and behaviors

Published:2015-11 Issue:6 Volume:11 Page:891-900
ISSN:1551-7411
Container-title:Research in Social and Administrative Pharmacy
language:en
Short-container-title:Research in Social and Administrative Pharmacy

Author:

Bhutada Nilesh S.^ORCID,Rollins Brent L.

Publisher

Elsevier BV

Subject

Pharmaceutical Science,Pharmacy

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