1. Share of U.S. adults using social media, including facebook, is mostly unchanged since 2018;Perrin,2019
2. To reach gen-z students, colleges meet them where they are –on tiktok;Fisher,2019
3. Social media: defining, developing, and divining;Carr;Atl J Commun,2015
4. Social media and political participation: are Facebook, Twitter and YouTube democratizing our political systems?;Effing,2011
5. Users of the world, unite! The challenges and opportunities of social media;Kaplan;Bus Horiz,2010