1. New business development;Bakker;Paper presented at the Eight Annual Strategic Management Society Conference in Amsterdam (October 17–20),1988
2. Assessing advantage: A framework for diagnosing competitive superiority;Day;Journal of Marketing,1988
3. Corporate imagination and expeditionary marketing;Hamel;Harvard Business Review,1991
4. The ten greatest merger disasters;Nisse;The Independent On Sunday,1991
5. Collaborate with your competitors—and win;Hamel;Harvard Business Review,1989