Strategic planning for commodities and specialties-Reference-Cited by-同舟云学术

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Strategic planning for commodities and specialties

Published:1983-08 Issue:4 Volume:16 Page:12-20
ISSN:0024-6301
Container-title:Long Range Planning
language:en
Short-container-title:Long Range Planning

Author:

Unger Laszlo

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference10 articles.

1. Competitive Strategy. Techniques for Analyzing Industries and Competitors;Porter,1980

2. Managing Global Marketing: A Headquarters Perspective,1976

3. Specialty Chemicals—Strategies for Success. Published by SRI International, Menlo Park, California, U.S.A.

4. Strategic Management and Planning in an Uncertain World,1981

5. Strategic Planning for International Corporations (Organization, Systems, Issues & Trends),1979

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition;International Journal of Research in Marketing;2010-06

3. When Does International Marketing Standardization Matter to Firm Performance?;Journal of International Marketing;2009-12

4. Marketing in der chemischen Industrie;Handbuch Industriegütermarketing;2004

5. Differentiation through Service: A Perspective from the Commodity Chemicals Sector;The Service Industries Journal;2002-07

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