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Marketing planning for colleges and universities

  • Published:1984-12 Issue:6 Volume:17 Page:104-117
  • ISSN:0024-6301
  • Container-title:Long Range Planning
  • language:en
  • Short-container-title:Long Range Planning

Author:

Smith Lois R.,Cavusgil S.Tamer

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference91 articles.

1. Factors influencing the graduate business school decision;Krone;The Changing Marketing Environment: New Theories and Applications,1981

2. Trends in college enrollment;Grant,1981

3. Factors influencing the graduate business school decision;Krone;The Changing Marketing Environment: New Theories and Applications,1981

4. Projecting a school enrollment turnaround;Frankel,1983

5. Trends in college enrollment;Grant,1981

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