Marketing in moderation— The marketing concept and the organization's structure-Reference-Cited by-同舟云学术

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Marketing in moderation— The marketing concept and the organization's structure

Published:1979-04 Issue:2 Volume:12 Page:92-96
ISSN:0024-6301
Container-title:Long Range Planning
language:en
Short-container-title:Long Range Planning

Author:

Baligh Helmy H.,Burton Richard M.

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference21 articles.

1. Strategy and Structure: Chapters in the History of The American Industrial Enterprise;Chandler,1962

2. The present status of the marketing concept;McNamara;Journal of Marketing,1972

3. Broadening the concept of marketing;Kotler;Journal of Marketing,1969

4. A generic concept of marketing;Kotler;Journal of Marketing,1972

5. Deepening the concept of marketing;Enis;Journal of Marketing,1973

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Developing a Marketing Culture;Marketing Strategy and Management;2014

2. The dynamics of business orientation: the case of the Volvo Car Corporation;Industrial Marketing Management;2004-05

3. Strukturwirkungen strategischer Entscheidungen: Die Forschungszielsetzung einer Studie als Moderator der metaanalytischen Untersuchung;Managementforschung;2003

4. A contingency model of marketing information;European Journal of Marketing;1998-02

5. Market orientation in UK multiple retail companies: nature and pattern;International Journal of Service Industry Management;1997-05-01

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