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Long range planning and advertising

Published:1977-12 Issue:6 Volume:10 Page:16-22
ISSN:0024-6301
Container-title:Long Range Planning
language:en
Short-container-title:Long Range Planning

Author:

Doyle Peter

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference28 articles.

1. Advertising Research at Anheuser-Busch;Ackoff;Sloan Management Review,1975

2. Media Planning;Adams,1971

3. Mass Advertising: The Message not the Measure;Bogart;Harvard Business Review,1976

4. Perspective on Experience,1972

5. Measuring the Sales Effectiveness of Alternative Media;Brown,1964

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. PRINCIPLES OF EFFECTIVE PLANNING OF ADVERTISING ACTIVITY IN THE 21ST CENTURY;Economy of Ukraine;2023-02-24

2. Recovering the Divide: A Review of Strategy and Tactics in Business and Management;International Journal of Management Reviews;2016-01-27

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