Successful businesses compete on quality—Not costs

Author:

Luchs Robert

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference8 articles.

1. Quality reputation—a precious asset;Utzig,1980

2. Product quality, cost position and business performance: a test of some key hypotheses;Phillips;Journal of Marketing,1983

3. Survival strategies in a hostile environment;Hall;Harvard Business Review,1980

4. Competitive Strategy;Porter,1980

5. Competitive Advantage,1985

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2. References;The Marketer's Handbook;2015-09-11

3. Application of the total quality management approach in a Spanish retailer: the case of Mercadona;Total Quality Management & Business Excellence;2010-12

4. Impacto de la calidad de conformidad sobre los resultados a través de un análisis de los costes de no calidad: un estudio empírico en la industria hotelera;Spanish Journal of Finance and Accounting / Revista Española de Financiación y Contabilidad;2010-01

5. The relationship between competitive strategies and product quality;Industrial Management & Data Systems;2007-01-29

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