Author:
Baetz Mark C.,Bart Christopher K.
Subject
Strategy and Management,Finance,Geography, Planning and Development
Reference18 articles.
1. Mission statements: selling corporate values to employees;Klemm;Long Range Planning,1991
2. Our five year mission—to boldly go where no man has been before;Hooley;Journal of Marketing Management,1992
3. Creating a sense of mission;Campbell;Long Range Planning,1991
4. Strategic Planning and Policy;King,1979
5. How companies define their mission;David;Long Range Planning,1989
Cited by
78 articles.
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