The EU marketing environment: Pharmaceuticals and Japanese strategy-Reference-Cited by-同舟云学术

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The EU marketing environment: Pharmaceuticals and Japanese strategy

Published:1997-04 Issue:2 Volume:15 Page:195-205
ISSN:0263-2373
Container-title:European Management Journal
language:en
Short-container-title:European Management Journal

Author:

Dibb Sally,Russell Yvonne,Simkin Lyndon

Publisher

Elsevier BV

Subject

Strategy and Management

Reference27 articles.

1. Seeking better health for less money: some countries spend twice as much on medicine as others to no effect;Abrahams;Financial Times,1993

2. New drug agency opens,1995

3. Europe feels the squeeze, alliances, top companies, research, NCEs, products,1996

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3. Convergence in Global Markets: The Great Standardization Versus Localization Debate Is (Finally) Put to Rest;Media and Convergence Management;2013

4. Sequences of improvement in supply networks: case studies from the pharmaceutical industry;International Journal of Operations & Production Management;2006-11

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