A comparative analysis of decision making procedures in the catalog sales industry-Reference-Cited by-同舟云学术

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A comparative analysis of decision making procedures in the catalog sales industry

Published:1997-04 Issue:2 Volume:15 Page:105-116
ISSN:0263-2373
Container-title:European Management Journal
language:en
Short-container-title:European Management Journal

Author:

Bitran Gabriel,Mondschein Susana

Publisher

Elsevier BV

Subject

Strategy and Management

Reference13 articles.

1. Mailing decisions in the catalog sales industry;Bitran;Management Science,1996

2. Estimating and applying customer name values;Courtheoux,1996

3. Mail order mania,1995

4. First-class mailers,1995

5. Profitable retailing using relationship and database marketing,1994

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