Understanding fan motivation for interacting on social media-Reference-Cited by-同舟云学术

Understanding fan motivation for interacting on social media

Published:2014-10-01 Issue:4 Volume:17 Page:455-469
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Stavros Constantino¹,Meng Matthew D.²,Westberg Kate³,Farrelly Francis³

Affiliation:

1. RMIT University, School of Economics, Finance & Marketing, Level 11, 445 Swanston Street , Melbourne 3000, Australia

2. Boston University, School of Management, 595 Commonwealth Avenue , Boston, MA 02115, United States

3. RMIT University, School of Economics, Finance & Marketing, Level 10, 445 Swanston Street , Melbourne 3000, Australia

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1016/j.smr.2013.11.004

Reference97 articles.

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2. Consumer Culture Theory (CCT): Twenty Years of Research

3. Antecedents and purchase consequences of customer participation in small group brand communities

4. S.BaronT.ConwayG.WarnabyRelationship marketing2010Sage PublicationsLondon

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