The importance of focus to market entrants-Reference-Cited by-同舟云学术

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The importance of focus to market entrants

Published:2001-07 Issue:4 Volume:16 Page:377-403
ISSN:0883-9026
Container-title:Journal of Business Venturing
language:en
Short-container-title:Journal of Business Venturing

Author:

Wesson Tom,De Figueiredo Joao Neiva

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Business and International Management

Reference45 articles.

1. Influence of beer brand identification on beer perception;Allison;Journal of Marketing Research,1964

2. Beer Consumption Data,1992

3. Statistical Summaries;Beer Institute,1992

4. 1991 Import Insights,1992

5. The risky business of diversification;Biggadike;Harvard Business Review,1979

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