1. Understanding Attitudes and Predicting Social Behavior;Ajzen,1980
2. Is memory schematic?;Alba;Psychological Bulletin,1983
3. Combining price, brand, and store cues to form an impression of product quality;Andrews,1971
4. Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising;Andrews;Psychology and Marketing,1990
5. Remembering;Bartlett,1932